Expo 2020 was a melting pot for all cultures together, celebrating communities and a better future. Through its programs, performances, workshops, installations, designs, and pavilions, Expo 2020 showcased the region’s unique creativity, encouraged cultural exchange, and nurtured innovation not just in the UAE but with benefits flowing out to all corners of the world, at a scale and concentration unlike any other in that period.
Jaroudi completely transformed the visitors’ experience by branding the Lebanese pavilion using artistic compositions that portrayed the Lebanese culture in all its nuances in architecture, patterns, production, tools, colors, areas, and artists. Jaroudi’s creative process began with the concept of staying grounded and rooted in heritage, history, and community even as the future is bright with progress, innovation, and development.