Born and raised in Beirut, Jaroudi’s early childhood was plagued with anxiety and fear due to the unstable political scene in her beloved country Lebanon.“ The obsession and fear of losing home and family due to war sit side by side in me “. As the Lebanese civil war persisted so did Jaroudi’s fear of losing her home and loved ones. During that time, Hiba began to show artistic skills at a very young age through her drawings and simple collages, which reflected her family, home, and peace. This was an early indication of Jaroudi’s artistic direction and her use of art as a symbol of resistance, representation, and hope despite her generation’s childhood trauma. Although she was terrified but her art remained vibrant, colorful, and optimistic. A tone she has carried with her.
In 2000, Hiba graduated from Lebanese American University in Beirut with Bachelor of Science & Art, Graphic Design BA degree and an AA degree in Fine Art. After graduation, she threw herself into the creative & design world in her city Beirut and started her journey.
In 2000, Hiba graduated from Lebanese American University in Beirut with Bachelor of Science & Art, Graphic Design BA degree and an AA degree in Fine Art. After graduation, she threw herself into the creative & design world in her city Beirut and started her journey.
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My Professional journey began in a Marketing conceptual execution job where I learned the relation between concept/execution, creativity/production and imagination/reality.
Over 20 years of experience in many facets of Art, Design & production where I gained an international experience working in Middle East, United States & GCC. From my list of brands L'Oreal, Apple, Panna water, Nestle, Bacardi, Pepsi, Johnny walker, Astra Zeneca, Sanpellegrino ..... |
“I was always curious to discover more about the effect of art and images on individuals, whether as a product consumer or art collector.
The multiplicity of art’s impact on our behavior and lifestyle amazed me; one might perceive the image of a product you pick while another would allow to evoke deep emotions and feelings in you .”
the beginning, the inspiration, the motivation